NEA Task 2 : Research into Bauer

 Bauer Media Group is a Multimedia Conglomerate based in Hamburg Germany. It is the largest magazine publisher in Germany and offer a diverse cast of options with titles such as Cosmopolitan and Empire which are a Woman's magazine and a Film magazine respectively. The family owned company was founded by Louis Baker during 1875 in Hamburg Germany. Later in 1903, his son Heinrich Bauer joined his fathers business as a partner in 1903 before it branched out. 

The Bauer Media Company has a big name for itself as it is fully operational in 15 European countries including the UK, France and Spain. As well as magazines, the company owns 150 audio brands, such as KISS and Absolute radio which brings in over 20 million listeners, according to the Bauer website. According to the Bauer website, the company also offers price comparison and digital marketing services. However, it is more recognisable for its Magazines and Radio stations. From these services, the company makes lots of revenue as it averages 2.2 billion Euros (£1.9 billion) annually. The company claims to be on a journey to become the 'most environmentally-friendly, inclusive and socially responsible company we can be' according to the Bauer website. The company is owned by Yvonne Bauer since 2010, and is also the CEO of the company. She is joined by Anna Sedgley, the Chief Financial Officer, Paul Keenan , Chief operation officer, and Dr. Gerald Mai, the Chief Legal Officer. 

Bauer claims, according to the Bauer website, to own 'some of the most popular brands in Germany, UK, Poland and France' and also claims to produce 'Expert content, engaging experiences and relevant services'. The company owns the 'popular' magazines: Cosmopolitan and Empire (as mentioned previously), as well as Tele and Maxi. The company also claims to have the 'Highest circulation and reach in Germany, UK and Poland' as well as 'Nearly 1/3 of magazines sold in the UK are Bauer titles'. Some UK magazines that apart of the Bauer brand are: Grazia, Yours, Tv choice and Take a Break.


References 


http://www.fundinguniverse.com/company-histories/bauer-publishing-group-history/

https://www.bauermedia.com/