The Empire magazine is the biggest film magazine on offer, and it's able to keep an audience as it offers: print and digital magazines, a website, live events, and a weekly podcast. Using it's large platform in the film industry, Empire is able to meet with world class actors such as Tom Cruise, Ryan Reynolds and Quentin Tarantino. The magazine is also very reliable as it is able to fact check the content with world class writers and critics.
The target audience for Empire is predominantly male, with 3/4 of the audience being men between 18 and 40. Most of the audience are employed, in a relationship, and university educated, showing the intelligence of their audience. Empire, for some of its audience, is a way for the audience to escape from reality as it can be stressful in todays world. Every reader who reads Empire is passionate about film.
Empire offers a lot for their audience as content in the magazine includes: exclusives, on set content, a-list access, and authority. Empire was: the first magazine to do a talking cover for Deadpool 2 and Steven Spielberg Takeover, able to get exclusive on set access to Captain Marvel, featured in James Cameron and Lin-Manel Miranda, and was able to get a team of writers and editors who know their film facts
As mentioned previously, Empire offers a digital version of their magazine, along side a podcast and a website. The digital version offers excluvise video and animated pages. The podcast is in the top 5 of the ITunes chart as it has 51,000 weekly downloads. The website offers reviews, live casting decisions, and trailers. Empire also offers live events like their Empire Awards, which has seen people such as Mark Hamill and Hugh Jackman attend
.Empire also offers advertisements in the magazine, and a full page advert costs £4,900, with a half page advert costing £2,795.