1: What is a mass market audience?
A mass-market audience is a group of people who go to cinemas to watch blockbuster films. For example, The Super Mario Bros Movie which was released in April 2023, or Guardians of the Galaxy Vol. 3 which was released in May 2023. Usually, these audiences will go to big cinema chains such as Odean and Cineworld.
2: What is an independent cinema?
An independent cinema is usually a local cinema which is not owned by a cinema chain. Independent cinema will usually show blockbuster films such as The Guardians of the Galaxy Vol. 3, but they mainly focus on more independent movies such as The Eight Mountains.
3: What is OnScreen magazine?
OnScreen magazine is an online and print magazine, that showcases the latest movies in cinemas, offers news for up-and-coming movies, reviews on current movies, and giveaways. The magazine they produce is bi-monthly, and it is tailored to each of the company's 70 + cinema partners, which are all independent. The magazine is free both in print form and digital form, meaning the consumer does not have to worry about spending money to receive news on the latest movies.
4: What different sections are there on the OnScreen website and how do these sections appeal to a mass market audience?
The Onscreen website offers sections that give content that appeals to a mass market audience. On the main page, there is a row of hyperlinks that lead to different sections with different topics. 'Features' is the first hyperlink, and it shows the different movies, both mainstream and independent, that have just been released or are about to release. It then offers news and reviews on separate hyperlinks, giving opinions and news on new movies. It then offers trailers for movies so fans can see pieces of content within new films, and it also offers giveaways to get the audience to interact with the website and magazines.
5: How does the latest edition of OnScreen magazine appeal to a mass market audience?
The main image and story are about the new Indiana Jones film, as the franchise of Indiana Jones is mainstream and has been around for decades.
The puff offers prizes for the new Spider-verse movie, appealing to spider-verse fans as it's free content for an enjoyable movie
The content plugs at the bottom showcase new and upcoming mainstream movies which the consumer may want to read about
6: What is meant by cross-media convergence?
Two media products that are linked together and appeal to the same audience
7: Is there any cross-media convergence between the magazine and the website?
The magazine's third page advertises the website and claims to offer more information that the magazine does not contain.
The website offers each copy of magazine that has been released